Here are some of our (BTS) ” Behind the Scenes” Philam Life TV/Print Ad Project. It was nice working with you guys….
To celebrate its 65th anniversary, Philam Life launches a brand new campaign that features four stories of actual Philam Life plan holders and beneficiaries.
The second of the two TV commercials features the stories of Cita Salumbides, a newly-widowed mother suddenly faced with taking care of her five children and fighting eviction all on her own and the story of Nestor and Razel Gicaraya, a young couple struggling to make sure their little daughter gets the education she deserves.
These stories show how real people, people just like you, can overcome obstacles, triumph over tragedy, and accomplish what they’ve always wanted for themselves and their loved ones with the help of the right plan.
Tunay ngang anumang pagsubok, malalampasan.
Anumang pangarap, makakamtan.
Basta’t may plano, kaya mo yan. (Texts from Philamlife)
Screen shot: Crying moment when i received a notice…. Huhuhu!
Recalling a time where Direk Paolo asked my “pseudo children” to stand beside me then commenting, we look like we are just siblings. A compliment?!? And that’s the time the team decided to put dark make up on me, dress me up like a simple mom to look old and convince that I am a mother of 5. That’s part of being an artist. 😉
So here are my “pseudo children” Yes, a mother of five. Ang me-mestizo naman. They are all handsome and i have a cute and sweet daughter too. I miss you my children….:)
With my four sons….. Dear God, I like to have 2 or 3 more sons, for real.
Lights, camera, Action!!! Direk Paolo standing, giving instructions from the outside while we were doing our part inside “our home”.
I was requested to have a another photoshoot just to have a wedding photo to be inserted in the TVC. I am always fascinated with how make up does to eveyone. It can make you look young, old, creepy, queenish…etc. Whatever it is, my peg here is wedding of the 80’s look.
And not to forget the big curls….
With the Art Director, fashion stylist and make up artists and my “pseudo husband”. Achieve na Achieve ang 80’s look. Hehe!
Another Print Ad shoot taken on a different day.
The final lay out.
There you go, i have a huge print in their Manila Office aside from the print materials they sent out. Thanks Arlen, our kind talent coordinator, for sharing the pic with me.